We offer marketing support and management services across the full spectrum of marketing and advertising. Here are just a few of the ways we can assist.
Developing the optimal marketing strategy for your recruitment business or HR department is fundamental to promoting your employer brand, attracting the very best candidates, increasing visibility to your clients and expanding your business. From the initial briefing, we use a combination of marketing research and analysis to ensure that all proposed marketing activity, from one-off projects to ongoing marketing campaigns, are strategically in line with your business needs, objectives and resources. We work closely with your marketing and management teams to ensure we deliver cost-effective solutions with real results every time.
Once a project or campaign is ready to proceed, we determine the best approach, time frames and resources required. During this stage of the process we can help you save on your marketing spend and we will ensure that you receive the very best exposure. The types of activities involved in the planning process include the development of project plans, co-ordinating suppliers, developing concepts, facilitating training, delivering advertisement copy, PR briefings and effective media planning.
Effective project management is crucial to ensure that all marketing activity runs on schedule and on budget, and we will keep you updated every step of the way. This component includes account management, knowledge management, project updates, approval of briefs and regular liaison with suppliers. Creating and developing effective websites, SEO functionality, marketing brochures & literature, social media groups and external promotions are all covered within campaign management. Leave your recruitment marketing campaigns to us and we will deliver the results you are looking for.
Research & Sourcing
At Recruitment Marketing Group we often recommend research and sourcing solutions to gain a better understanding of the market and/or to support marketing activities. Depending on the project or campaign, this may involve desk and field research, telemarketing, setting up and managing online surveys, focus groups, image & article sourcing and the creation of relevant market research documents to support your campaign. Our dedicated researchers have the skills and the latest techniques to provide you with the full picture before committing to a project.
Once in place, your recruitment marketing strategy will need internal expertise to manage and continue to add value to your organisation. Using our professional network of recruitment marketing candidates, our team will source, interview and recruit marketing staff on your behalf. We will provide candidates for interview, shortlists or interview candidates on your behalf. We can supply the very best candidates the market has to offer, at a fraction of the usual recruitment costs, and we ensure they have the right skills and expertise to fit within your organisation.
Our in-house designers, web developers and copywriters are experts within the recruitment and HR industries. From the creation of new corporate identities, brand development and content writing to the design of bespoke websites, job boards, social media pages, advertising campaigns, media packs and stationery, our designers have the expertise to create your customer-facing brand tools and campaigns that will shadow the competition. Our industry web developers are the cream of the crop with the insight and skill to create search engine friendly websites from scratch, update and improve your current site or develop new functionality to help your business reach the top of the search engine rankings.
There is no denying the power of social media in today’s recruitment market. From candidate attraction and candidate profiling to lead generation, customer service and branding opportunities, the use of social media is essential for any recruitment business or integrated campaign. Utilising these tools correctly is the most difficult part. We will research your requirements, build the optimum social media network for your business and provide the best tools for you to harness the strength of the social web. We can also create highly targeted advertising campaigns on social media sites to allow you to directly target your exact audience, ensuring optimum use of your adverrtising budget. We have some of Australia’s leading social media experts who will advise and support your social media recruitment strategy every step of the way.
Behind the scenes of every great marketing campaign or recruitment marketing team there is an effective administration process. From booking couriers and organising mail-shots to data entry, we ensure that each project or campaign runs as smoothly as possible with every angle covered. Additional administration activities include booking meetings, compiling presentations, printing stationery, organising catering, preparing documents and everything in between. No project should be without effective administration in support and we can provide the very best the industry has to offer.
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We are a small but specialist marketing agency and we work with recruitment organisations of all shapes and sizes. Because of this, we do not have set rates as every project or campaign is different. We will try to work with any budget and any project no matter the size or complexity. Consultancy fees and project rates can be discussed during the first consultation – we will always try to match your expectations. Contact us for an informal discussion.